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Projects

// James Alexandre

Software Consultant

Nov 2024–Present
Melbourne
// Tundra Interactive Feb 2026–Present

Engaged to deliver AI-augmented engineering, automation, and frontend performance work for client projects

  • Built an end-to-end Keynote automation pipeline for Nike, using AI-assisted AppleScript and content mapping to reduce a manual deck process to a single input step with ~95% placement and formatting accuracy
  • Diagnosed and resolved pre-launch bugs for the Bendix site rebuild, using AI to accelerate root cause analysis and implementation
  • Enhanced the interactive floorplan experience on the Eden Brae Homes website, improving performance to a consistent 60 fps, optimising mobile functionality, and refining UX
// TrackThis Nov 2024–Dec 2025

Engaged to optimise and extend a GPS asset tracking platform

  • Optimised map and UI performance across GPS datasets exceeding 1 million entries
  • Designed and implemented data export functionality, including map-based PDF reports and structured data exports
  • Developed data-driven UI components for asset tracking, visualisation, and data management
  • Collaborated closely with the Product Owner and CEO to scope, design, and deliver asset location history and other new platform features
  • Refactored frontend role and permission logic to support granular user access control
  • Led UX optimisation efforts across core workflows, validating changes through A/B testing
// One View Commerce

Lead Software Engineer

Feb 2021–Apr 2023
Melbourne
  • Inaugural engineer on the Post+ project, tasked with establishing a development team and modernising the Australia Post Point of Sale application
  • Led a team of 5 developing and deploying third-party code for Australia's largest tech project, successfully implementing software across more than 4,000 stores
  • Built on a modern stack including React, Redux, AWS, Cloudant, and Google Firestore
  • Actively participated in the recruitment process, successfully onboarding 5 skilled professionals
  • Streamlined the development lifecycle through improved tooling and process, accelerating feature delivery
// James Alexandre

Frontend Consultant

Jul 2018–Dec 2020
Melbourne
// Crown Melbourne Limited Jan 2020–Dec 2020
Senior Frontend Developer
  • Collaborated with internal digital teams to create a luxurious, 6-star website and booking engine for Crown Sydney
  • Worked closely with designers to build a component library featuring over 3,000+ variations from a single codebase
  • Delivered a polished digital experience for Crown Sydney hotel guests, from booking to check-in
// EMS Brüel & Kjær Jun 2019–Dec 2019
Senior Frontend Developer
  • Modernised a legacy web application from the ground up, replacing outdated architecture with a performant TypeScript-based stack
  • Collaborated closely with the EMS team to scope and deliver frontend development that aligned with contemporary standards and user expectations
  • Built complex, data-intensive map visualisations using Mapbox to display and interact with large volumes of geographic data
  • Leveraged TypeScript and GraphQL to deliver a maintainable, well-architected frontend codebase
// Avanade Feb 2019–Jun 2019
Senior React/React Native Developer
  • Primary integration developer on the Vanguard mobile app redevelopment using React Native
  • Collaborated closely with the client to support ongoing project needs
  • Focused on connecting frontend development with backend services
// Cricket Australia Jul 2018–Feb 2019
Senior React Developer
  • Focused on elevating digital products with a strong emphasis on performance
  • Led the revamp of the Cricket Australia website, prioritising speed and user experience
  • Utilised Next.js and GraphQL as key technologies to create lightning-fast digital products
// Tundra Interactive

Frontend Developer

Apr 2016–Jul 2018
Melbourne
  • Primary developer on the new Slater & Gordon website
  • Worked alongside multiple disciplines to complete the rebuild of the Simonds Homes website
  • Contributed frontend development to the new Wellways website
  • Developed React applications for high-profile brands like Nike, managing competing priorities and delivering to tight timelines
// Itomic

Web Developer

Jul 2014–Apr 2016
Perth & Melbourne
  • Gained experience in WordPress and Drupal website development
  • Tackled both frontend and backend development tasks
  • Took on server maintenance responsibilities
  • Provided dedicated client support and configured email systems
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GOT AMISSIONIN MIND?

I take on a couple of client projects at a time. Full builds, rescue jobs, or a second opinion when something's stuck. Tell me what you're working on and where it hurts. I reply within a day, first conversation's free.