// Entity Identification

James Alexandre

~/AU/Melbourne · Software Consultant

LAT -37.8136 · LONG 144.9631 · 15yr uptime

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Most engineering teams are built to ship features, not to understand the people using them. I work on both.

I've been writing code for over 15 years, with the last decade spent working professionally for clients across sport, logistics, hospitality, finance, and national infrastructure. Alongside my engineering work, I'm studying psychology at La Trobe University, where I'm most interested in the mechanisms of cognition, consciousness, and human behavior, and how that understanding shapes the tools we build.

unit profile 001

// Client Deployments

Nike Australia Post Crown Cricket Australia Vanguard

Accepting contracts //Hard problems are the best teachers //Melbourne AU //The craft is in the details //Framework agnostic //The complexity is the simplicity //Open source builder //Understanding the human is half the work //Accepting contracts //Hard problems are the best teachers //Melbourne AU //The craft is in the details //Framework agnostic //The complexity is the simplicity //Open source builder //Understanding the human is half the work //Accepting contracts //Hard problems are the best teachers //Melbourne AU //The craft is in the details //Framework agnostic //The complexity is the simplicity //Open source builder //Understanding the human is half the work //Accepting contracts //Hard problems are the best teachers //Melbourne AU //The craft is in the details //Framework agnostic //The complexity is the simplicity //Open source builder //Understanding the human is half the work //Accepting contracts //Hard problems are the best teachers //Melbourne AU //The craft is in the details //Framework agnostic //The complexity is the simplicity //Open source builder //Understanding the human is half the work //Accepting contracts //Hard problems are the best teachers //Melbourne AU //The craft is in the details //Framework agnostic //The complexity is the simplicity //Open source builder //Understanding the human is half the work //Accepting contracts //Hard problems are the best teachers //Melbourne AU //The craft is in the details //Framework agnostic //The complexity is the simplicity //Open source builder //Understanding the human is half the work //Accepting contracts //Hard problems are the best teachers //Melbourne AU //The craft is in the details //Framework agnostic //The complexity is the simplicity //Open source builder //Understanding the human is half the work //

Builds

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// Product · Flagship

TrackChronos

Motorcycle telemetry tool. Lap data analysis, session reviews, video playback, and track mapping — built for riders who want precision.

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// Plugin · OSS

Obsidian Quick Select

Rapid-select interface plugin for the Obsidian knowledge system.

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// Plugin · OSS · Case Study

Obsidian Sync Folds

Persistent fold state synchronization across devices.

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// Plugin · OSS

Obsidian Fold Properties

Property folding control for Obsidian markdown editors.

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// CLI Tool · Rust · Case Study

Fokus

Terminal-native Pomodoro system. Built in Rust.

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Writings

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To What Extent Can Electroencephalography (EEG) Be Used to Understand Consciousness?

Evaluating EEG as a measure of consciousness.

Essay // Read →

Search Engines and the Filter Bubble Myth

Filter bubbles are routinely blamed for confirmation bias online, but the evidence suggests self-selection, not algorithms, does most of the damage.

Essay // Read →

Awesomeness as a Virtue

Evaluating awesomeness as a virtue, and its counterpart: suckiness.

Essay // Read →

Memory and the Limits of Psychological Identity

An examination of Locke's memory-based theory of personal identity, and why consciousness alone cannot fully account for who we are over time.

Essay // Read →

Contact

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GOT AMISSIONIN MIND?

I take on a couple of client projects at a time. Full builds, rescue jobs, or a second opinion when something's stuck. Tell me what you're working on and where it hurts. I reply within a day, first conversation's free.